PRESS RELEASE: Toronto-based east coast organization to support priority needs at the IWK Health Centre


January 21, 2016


Toronto-based east coast organization to support priority needs at the IWK Health Centre


Toronto, ON – East Coast Connected (ECC) is pleased to announce that the IWK Health Centre will be its major fundraising partner for 2016-17. The IWK is the Maritime region’s specialized health care facility for women and children. The funds will be raised through ECC’s signature event, the 13th Annual East Coast Charity Ball. This event has raised more than $175,000 for children’s charities since the inaugural ball.

“Toronto is home to thousands of expat Atlantic Canadians and friends of the East Coast,” said Lynette Manderson, president, East Coast Connected. “ECC believes that our community of East Coaster influencers is generous by nature and working with ECC is a great way to give back to the region. Many of them [ECC members] have had personal experiences with this hospital; partnering with the IWK will resonate with our community here in Toronto.”

The funds raised by ECC will contribute to the IWK’s urgent priority fund, which supports advanced technology, research, improved facilities and up-to-date equipment.

“The IWK is extremely grateful for the opportunity to partner with ECC this upcoming year,” said Jennifer Gillivan, president & CEO, IWK Foundation. “Most East Coasters have been or know someone who has been impacted by the IWK. They know just how vital the IWK is to the well-being of the women and children in the Maritimes. Through this partnership, their support will help ensure the IWK continues to be a centre of excellence.”

The 13th Annual East Coast Charity Ball takes place on April 30, 2016 at The Design Exchange (234 Bay Street, Toronto, ON). To purchase tickets or to learn more about table and sponsorship opportunities, please visit


About East Coast Connected:

ECC has been a networking hub for Atlantic Canadians, connecting East Coasters in the GTA and giving back to the East Coast community since 2007. For more information, please find us at:



Twitter: @eastcoastcanada

Facebook: /eastcoastconnected


About the IWK Foundation:

The IWK Foundation is a champion of excellence in women’s and children’s health and medicine and works in partnership with the IWK Health Centre to support their vision of providing quality care to women, children, youth and families in the Maritime Provinces and beyond. Our donors are passionately committed to making a difference for Maritime families, contributing over $13 million to the most urgent care priorities at the IWK last year. Funds raised also support the IWK’s global leadership in research and knowledge sharing, which in turn improves lives worldwide. For more information, visit


For more information, please contact:

Kaleigh MacMaster

Director of Events, East Coast Connected

(902) 210-0986

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