Peter Swinburn, president and CEO Molson Coors Brewing Co., visited St. John's on Thursday to drop in on one of the smallest breweries in the Molson Coors empire. Recently the Newfoundland brewery received approval for $6 million in upgrades and improvements that will reduce CO2 emissions.

Mr. Swinburn is the former director of sales for Bass Brewers in the U.K. and when they were acquired by Molson Coors in 2002 he joined them and never looked back. Currently, The large multinational beer behemoth prides itself with investing in smaller operations like the one in St. John's to which has received substantial corporate cash injections since 1997.

"It's a great operation," he said. "What's wonderful about an operation like this is how it manages to become part of the fabric of the community. "People here don't just sell beer - they're involved in the community."

The brewery bottles and packages 90 percent of Molson Coors product offering, employs 110 people and has seen a 25 percent increase in productivity since 2007. Provincial law prohibits domestic importation of beer to Newfoundland and Labrador, and as a result the plant is responsible for distribution throughout the province. This unique law actually lowers distribution costs and allows the brand to respond to local tastes efficiently.

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